Melbourne: If you’re excited about the upcoming iPhone 17 lineup, you’re not alone. Apple is gearing up for its big reveal, and new details are coming out about the iPhone 17, iPhone 17 Pro, and more. This could be the last time Apple sticks to its usual September rollout for all models. Let’s check, what’s known so far, including the event invite and the key dates ahead.
Updated on September 1, 2025, with extra info on the steps leading to the iPhone 17 launch.
Apple’s next big event is just around the corner. They haven’t spelled out what it’s for, but the invite gives some hints with its “Awe Dropping” theme. Here’s a breakdown of the latest news on the iPhone 17 series and a timeline of events – some confirmed, others waiting for Apple’s official word. For our Aussie readers, we’ve included times in AEST to make it easier.
What the iPhone 17 Event Invite Reveals
Apple always puts thought into its event invites, especially the colours. This time, blue and orange stand out. Rumours suggest the iPhone 17 Pro might come in an orange hue, which would be a bold choice. There’s also talk of a dark blue option for the Pro, while a lighter blue could point to the sleek new model in the works.
The “Awe Dropping” phrase plays on “jaw-dropping,” possibly hinting at the super-thin and light iPhone 17 Air. Or it might just mean Apple’s new gadgets will wow everyone. Either way, the full scoop is almost here.
Keynote: The Big Reveal
Set for Wednesday, September 10, at 3 a.m. AEST – Confirmed
The keynote is the highlight where Apple unveils everything. Expect leaks and buzz right up to the day, but September 10 AEST is when we’ll get the official details on the iPhone 17.
We anticipate four models: the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a brand-new ultra-slim version. Its name isn’t set yet, but many think it’ll be the iPhone 17 Air – a fitting title for something so lightweight.
Things might change next year, though. Reports indicate this could be the final year Apple launches all iPhones together in September. Starting in 2026, the strategy might shift. According to sources, Apple plans to release only the iPhone 18 Pro, iPhone 18 Pro Max, iPhone 18 Air, and a new iPhone 18 Fold in spring 2027. The base iPhone 18 could move to spring 2027, alongside an iPhone 18 SE. We’ll have to wait and see if this pans out.
For now, back to 2025. The event might also introduce the Apple Watch Series 11 and Apple Watch Ultra 3. A new Apple Watch SE isn’t ruled out, but there’s not much chatter about it. Plus, we could see updated AirPods, specifically the AirPods Pro 3.
When Pre-Orders Start for iPhone 17
Expected Friday, September 12, at 10 p.m. AEST – To Be Confirmed
Apple will lock in pre-order details during the keynote. The date looks solid, but the exact time might vary. Last year, it kicked off at a similar early morning slot in the US, which lines up to evening here in Australia.
In recent years, Apple let people prep their carts the night before. You could pick your iPhone 17 options and have them ready to buy when pre-orders go live. I’ll keep an eye out if they do the same this time.
Software Update: iOS 19 Launch
Planned Tuesday, September 16, at 3 a.m. AEST – To Be Confirmed
The new iOS version usually drops a few days after the keynote. This gives everyone time to get ready for the features coming with the iPhone 17 series. Expect enhancements that make the most of the new hardware, like better camera tools or AI perks.
In-Store Release Date
Likely Friday, September 19 – To Be Confirmed
If the pattern holds, the iPhone 17 models will hit stores about a week after pre-orders begin. That’s when you can walk into an Apple Store or get your delivery. It’s the moment fans wait for – unboxing the latest iPhone 17 and trying out its fresh design and specs.
This series promises exciting updates, from slimmer builds to new colours. Stay tuned as more details drop leading up to the event. If you’re planning to upgrade, mark those dates on your calendar!
